Don’t put all your eggs in someone else’s basket.

This is why you should have your own platform, under your own domain, using open source code or something you wrote yourself:


When you rely on a platform built by someone else, they can change the rules anytime and affect how you reach your audience and your revenue.

Luckily I wasn’t making a ton of money off of YouTube – and I might actually become eligible for monetization before February 20th. Regardless, they can and they will change the rules again.

If you’re just starting and want to create videos thinking of building a business around it, that’s OK to use YouTube. But ensure you also have something like a WordPress site under your domain and your own mailing list. Don’t put all your eggs in someone else’s basket.